Eric Townley
Work Experience
Apple: Hardware Content Producer
Cupertino, California
• Lead WW HW content production across all marketing functions (Digital, Retail, Channel, OOH, etc)
• Coordinated a 1,000+ person team spread throughout the world for new product launches
• Spearheaded a software optimization project that increased content production efficiencies
• Developed a “best practices” document to align team process and onboard new hires
FCB Global: Account Supervisor; Electronic Arts Account
San Francisco, California
• Assumed a leadership role managing production of global campaigns to support video game releases
• Helped build a team from the ground up to lead the West Coast office’s blue chip account
• Devised and implemented a new digital production process that led to substantially better creative
• Led production efforts on DraftFCB’s most widely celebrated campaign of 2011
McCann Worldgroup: Account Executive; General Mills Account
Minneapolis, Minnesota
• Collaborated with brand teams to develop award-winning global packaged goods advertising campaigns
• Managed multiple cross-functional teams to adapt campaigns for international and multi-cultural markets
• Spearheaded a successful all-digital social networking campaign for Golden Grahams with no paid media
Skills
Excel/Numbers
PowerPoint/Keynote
Photoshop
InDesign
Illustrator
Maya
Google Analytics
Adwords
CRM
Personal Interests
Homebrewing and Wine Making
Triathlon
Surfing
Snowboarding
Wakeboarding
Backpacking/Camping
Hunting/Fishing
Disc Golf
Arnold Worldwide: Account Management Internship; McDonald’s Account
Boston, Massachusetts
• Assisted in the implementation of marketing strategy to increase QSR breakfast market share¬
• Led a team of interns through the process of creating an in-house advertising campaign
Spectator Newspaper: Assistant Advertising Manager
Eau Claire, Wisconsin
• Built and corresponded with a client list in order to cultivate functional long-term relationships
• Significantly increased ad sales by bringing in new accounts and achieving objectives for existing clients
Townscapes Landscaping: Owner/Operator
Madison, Wisconsin
• Conceptualized, negotiated, and managed the completion of major landscaping contracts
• Started a business from nothing and built it into a successful reputable company
Organizational Work
American Advertising Federation: President
Eau Claire, Wisconsin
• Raised over $1,000 for social events and group activities through fund raising
• Doubled the number of active members
Education
University of Wisconsin - Eau Claire
Bachelor of Arts: Advertising Major, Marketing Minor
Study Abroad Experience:
• People-to-People Student Ambassadorship in Australia and New Zealand
• One semester of international business courses in Dalkeith, Scotland